Đứng đầu

Marketing Manager

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  • Language Link Việt Nam
  • Hà Nội
  • 5-7 Năm
Mô tả việc làm
1.1. Objectives

The position is responsible for the overall Marketing Department’s functions and issues.

1.1.1. Basic functions and responsibilities

- Propose and implement the annual marketing plan.
- Develop, nurture and strengthen the network with TVs, other media, PR agencies, state bodies, associations in Vietnam.
- Manage and lead the marketing team to deliver set targets of the department.

1.1.2. Principal duties & responsibilities

a/ General requirements

- Managing all marketing for the company and activities within the Marketing Department.
- Developing the marketing strategy for the Public and Overseas Study businesses in line with company objectives.
- Co-ordinating marketing campaigns with sales activities.
- Overseeing the company’s marketing budget.
- Creation and publication of all marketing material in line with marketing plans.
- Planning and implementing promotional campaigns.
- Manage and improve lead generation campaigns, measuring results.
- Overall responsibility for brand management and corporate identity.
- Preparing online and print marketing campaigns.
- Monitor and report on the effectiveness of marketing communications.
- Creating a wide range of different marketing materials.
- Working closely with designers and design agencies and assisting with new product launches.
- Maintaining effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
- Analysing potential strategic partner relationships for company marketing.

b/ Digital Marketing

- Develop a digital marketing strategy to function well and contribute to the sales revenue of LLV.
- Operate the Digital Marketing system to make sure it fits with LLV business structure and direction, provide training and coaching for staff to run the system. Optimize on Organic and Inorganic leads.
- Interact with sales for the flow of data and sales closures.
- Revenue-related: To help Language Link increase its new public sales (both in terms of student number and revenue) through DM by 15%.

c/ Branding and Content Management

- Giving feedback to Management for Branding strategy and new approach and models, make a monthly presentation to management.
- Creating the concept of Campaigns and implementation planning.
- Creating brand narrative and identity and liaising with marketing for implementation and implementing campaigns.
- Liaise with Vendors, Academics to create content for marketing.
- Create a mechanism to measure effectiveness by measuring effects on sales

d/ Other tasks

Work directly with Business line manager and director of the following businesses:

- Contribute to the Link Up development project.
- Support the marketing function of the Franchise business.

1.2. Requirements

- Bachelor’s degree in Marketing, Journalism, Public Relations or Communications.
-  A minimum of five (5) years of work experience in a management capacity required in one of the following media-related fields: marketing, journalism, public relations and or communications.
-  Marketing and Public Relations experience at education preferred.
-  Must have strong interpersonal and leadership skills to deal effectively with all business contacts and manage high-profile relationships with clients and members of the media.
-  Strong organizational skills a must. Candidate must be detail-oriented, able to multi-task and handle high-stress situations.
-  Maintain a professional, neat and well-groomed appearance adhering to LLV standards.
-  Ability to communicate fluently in the primary language of the workplace both verbally and nonverbally.
Thỏa thuận
Giáo dục
Full time
24-02-2020

Yêu cầu kỹ năng chính
  • Sales & Marketing
  • Education
  • Digital Marketing
  • English

Chức vụ
  • Marketing Manager

Hồ sơ công ty

Tên công ty: Language Link Việt Nam

Hồ sơ công ty: Được thành lập năm 1996, Language Link Việt Nam – thành viên của Tập đoàn Language Link Quốc tế, là một trong những tổ chức quốc tế đầu tiên cung cấp các khóa học tiếng Anh bản ngữ tại Việt Nam. Trong 20 năm qua, Language Link Việt Nam đã không ngừng lớn mạnh thành tổ chức giáo dục hàng đầu tại Việt Nam với nhiều loại hình đào tạo phù hợp với các đối tượng học viên khác nhau.

Liên hệ với công ty: 1900636167

Trang web: https://llv.edu.vn/

Tên nhà tuyển dụng: HR